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Michael King is the Founder and CEO of iPullRank, a leading content strategy, enterprise SEO, and generative AI agency that has driven over $4 billion in incremental revenue for Fortune 500 clients. A two-time Search Marketer of the Year and USA Today Top 10 SEO, he coined the Relevance Engineering framework and is a pioneering voice at the intersection of generative AI, information retrieval, and marketing strategy. Michael speaks globally at events like SXSW, MozCon, and BrightonSEO, and is currently writing 'The Science of SEO' with Wiley Publishing. Beyond his work in search, he is also a long-standing hip hop artist who brings creativity and precision to everything he does.