Amanda Natividad

Amanda Natividad is the founder of Zero Click Marketing and Chief Evangelist at SparkToro, where she champions smarter, audience-driven marketing in an era of declining clicks. She co-created the Zero Click Marketing framework with Rand Fishkin in 2022 and co-authored the forthcoming book of the same name. Amanda has spoken at conferences including MozCon and Content Marketing World, and guest lectured at Columbia Business School, Cornell, and Stanford. A Le Cordon Bleu-trained chef and former journalist, she brings a uniquely multidisciplinary perspective to modern marketing strategy.