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James Cadwallader

James Cadwallader

Co-Founder

AI Search Optimisation

Answer Engine Optimisation

AI Marketing

Brand Visibility

B2B SaaS

James Cadwallader is the Co-Founder of Profound, the AI marketing platform that reached unicorn status in 18 months, raising $96M at a $1B valuation from Lightspeed, Sequoia Capital, and Kleiner Perkins. Profound serves 10% of the Fortune 500 and is the G2 category leader for Answer Engine Optimisation, helping brands understand and shape how AI systems talk about them. James is also the creator of the Zero Click conference series — the world's leading event on AI marketing and AI search — and the originator of the Marketing Engineer role, a new function he believes every company will eventually need.

About LLM Wisdom

LLM Wisdom is a curated knowledge library dedicated to the rapidly evolving world of large language models. We collect, distill, and present the most valuable insights, research, and practical guidance from across the AI landscape — so you don't have to spend hours scouring forums, papers, and social feeds for signal through the noise.

This library is built for practitioners and curious minds alike: engineers shipping LLM-powered products, researchers tracking the frontier, founders exploring new applications, and anyone who wants to build a genuine, working understanding of how these models behave, what they're capable of, and where the field is heading. Whether you're looking for a deep study on retrieval-augmented generation, a reusable prompting framework, or an expert interview that surfaces hard-won lessons from the trenches, you'll find it organized and accessible here.

Every piece is sourced thoughtfully. We surface original work from practitioners and researchers — always linking back to the author and their original post — and rewrite dense or scattered material into clear, structured editorial pieces that respect the source while making the knowledge easier to absorb and act on.

LLM Wisdom is built and maintained by a small team of AI practitioners who felt the gap between the explosion of LLM content online and the lack of a calm, trustworthy place to learn from it. We're independent and reader-supported, and we're always looking for new voices to feature. If you publish work in this space — or know someone who does — we'd love to hear from you.

Contact Us

Have a question, a piece of work you'd like us to feature, or just want to say hello? We'd love to hear from you.

Email: hello@llmwisdom.com

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