Alex Cheeseman

Alex Cheeseman is a commercial leader based in London specialising in the intersection of media strategy and business transformation. He has held senior roles at Teads and Outbrain, where he was the first hire outside North America and helped build the native advertising category internationally. Alex is also co-founder of get-spotlight.com, a GEO platform helping global brands measure visibility inside LLMs. He writes and speaks on attention economics, AI-driven shifts in the customer journey, and the gap between technological change and human adaptation.